As third edition of the JMIC Global Manifesto, the focuses lies on supporting the global meetings and events industry by providing a step-by-step guide to advocating to policymakers and stakeholders. 

The first edition was developed as a unified advocacy document to help the global meetings and events industry speak with one voice. Its primary objective was to demonstrate to governments and policymakers that business events were not simply tourism activities, but strategic economic development tools that could accelerate recovery and renewal.

The second edition retained the original framework but significantly broadened its perspective. Rather than focusing primarily on post-pandemic recovery, it repositioned business events as permanent strategic assets that help societies tackle long-term global challenges.

This edition is a practical step-by-step guide written to help organisations and their teams across our industry to develop and deliver their own advocacy strategy at local and regional levels. How does one begin to talk with policymakers, how does one craft their message and how does one get “a foot in the door” to have such important questions? 

Edition 3 answers all of these questions and more and provides real life success stories that illustrate the value proposition the industry brings to cities, regions and societies. 

Global Manifesto 3rd Edition | July 2026