Case Studies



COMPLETED CASE STUDIES
These Studies have been endorsed by The JMIC Academic Panel as having achieved an appropriate level of impact measurement to qualify for formal recognition:


Zoom-in on the first-ever Swiss Fintech Corner setup at Sibos 2016 in Geneva
The Geneva Convention Bureau has adopted a policy that underlines the promotion of Geneva not only as a destination but most importantly as a center of economic, knowledge and innovation excellence by marketing MI events in relation with the local key clusters of industry. As a result, a dynamic of virtues feedback loop between Geneva’s economic or knowledge environment and the industrial sector involved in an event is established. On the one hand, the local sector cluster industry of Geneva (knowledge, R&D, innovation, etc.) spreads its excellence to the international audience participating in an event while on the other hand, the industry sector of the events provides benefits to Geneva’s knowledge and research & development, and adds valued skills.  This was the case of Swiss Fintech Corner during the Sibos Conference (Swift International Banking Operations Seminar) conference in 2016.


ICC Sydney: Feeding Your Performance

Many international convention centres use sophisticated methods to measure the economic impact of business events in their host cities. Others recognise the importance of food in customer experience and promote programs like paddock to plate or food miles.

ICC Sydney marries these two concepts together and takes them to a new level by measuring the wider impacts of its operation on the regional areas that its supply chain reaches.

The University of Technology Sydney tracks ICC Sydney’s supply chain beyond city boundaries, overnight stays, restaurant tabs and in-venue purchases.

ICC Sydney’s recognition of farmers and their communities has the potential to influence job growth, build social capital in regional areas, and contributes to key objectives of the NSW Government to grow businesses in these areas.  ICC Sydney’s marketing efforts have the potential to further regional development by attracting tourism to the region.


The Sustainability of the business events industry in Malaysia: Leveraging inter-organisational collaboration for the 55th ICCA congress
Growth of the business event sector is part of Malaysia’s strategy to achieve status as a developed nation by 2020. This case study presents the contribution made by the 55th ICCA Congress towards developing the business events sector in Malaysia. The congress engaged political leaders and the local community to raise awareness of the needs and potential of the sector, initiated education opportunities that developed talent, enhanced Malaysia’s marketing activities globally, and contributed to conservation initiatives. Relationships of trust have been established among industry stakeholders in Malaysia and beyond, which has resulted in supportive networks and improved inter-organisational collaboration. These networks are key to the growth and sustainability of the industry. This case study has shown that while events alone have a short lifespan, their legacies can be leveraged far into the future for the benefit of communities, industries and economies.


Conferences: Catalysts for Thriving Economies
This research by Business Events Sydney (BESydney) demonstrates that business events offer delegates unrestricted exposure to innovative ideas and opportunities to develop new knowledge and skills.

Part of the Beyond Tourism Benefits series, the new study by the University of Technology Sydney (UTS) – Conferences: catalysts for thriving economies – provides further evidence showing that these face-to-face networking opportunities can spark global collaboration, which in turn can lead to global talent transfer, new business opportunities and collaborations, and  opening further doors to international trade and investment.

This case study is the culmination of 10 years’ of research. Throughout this period, a range of research methods have been used to uncover new insights. Results from this study revealed that business events mobilise interactions and collaborations that form the foundation of innovation, economic development and societal change—all catalysts for a thriving economy and a prosperous community.



Case Studies Under Development
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These Case Studies have identified key value areas and are in the process of assembling measureable data in order to achieve formal recognition:

Destination Jonkoping Conferences
Title: Increasing awareness of health issues and enhancing local expertise

European Society of Cardiology (ESC) 
Title: Legacies of the ESC Congress 2015

Melbourne Convention Bureau 
Title: Immunology 2016: Encouraging the regional distribution of research knowledge