Another recommendation arising from the JMIC Conference on Valuing Meetings was a need for a guide to using value information effectively in communications aimed at advancing awareness of the industry and the benefits it creates.
This Guide is available here for free download by industry members as is a companion piece – the JMIC Meetings Industry Guide to Community and Government Relations – which provides details on the development of communications strategies specifically for this industry.
There are also great resources to be found in the form of communications and advocacy case studies from industry organizations around the world. These will be added to the site as they become available and we would encourage others to submit this kind of material to share with the industry as a whole.
Click on the image to download these publications:
Meeting Professionals International (MPI) recently launched the Meetings Move Us Forward grassroots communication effort with resources to help its members promote the value of the work they do. The resources include a television commercial, brief documentary, articles, print and web ads, and more.
Business Events Sydney (BESydney)
Beyond Tourism Benefits: Measuring the social legacy of business events research, demonstrates that the international norm to evaluate the lucrative business events sector in tourism terms alone, overlooks perhaps the most valuable legacies – the many educational, intellectual, trade and investment outcomes from business events.
The most recent research by BESydney quantitatively examines the extensive social, innovation and knowledge benefits of business events that have the power to drive productivity and the knowledge economy.
Commissioned with the University of Technology, Sydney this research follows the initial phase one report, A Scoping Study of Business Events : Beyond Tourism Benefits (2010)
- General facts from the Beyond Tourism Benefits report
- How New South Wales can benefit from business events
The Future of Meetings: the case for face-to-face (2010)
A collaboration between Maritz and the Cornell Center for Hospitality Research, authors Christine Duffy and Mary Beth McEuen have produced a paper which examines when face-to-face is the most effective approach to large-group meetings or events.
Why Face-To-Face Meetings Matter
By Dr Richard Arvey PhD, Head of the Department of Management and Organisation at National University of Singapore. Commissioned by Hilton Hotels Corporation (Hilton) in Asia, the paper addresses the business and psychological values derived from face-to-face meetings.
Oxford Economics: The Economic Impact of Tourism and the I Love New York Campaign - Executive Summary
Business Events Australia: Successful association events held in Australia.