New Materials Available
Business Events Legacies, JMIC Case Study Project Report
By UTS Business School
100PRO.ORG: The Education Initiative of the Event Industry
Published by EVVC
Achieving Global Growth: Establishing & Maintaining Global Markets
is the first report from ASAE Foundation’s new series of research on global strategy and operations. This initial report outlines the factors and strategies that set growers — associations who are experiencing international membership and revenue growth — apart from those who have experienced stagnation or decline. Designed to inform associations considering international expansion as well as those already operating internationally, Achieving Global Growth identifies key factors for success.
Meeting Professionals International (MPI) recently launched the Meetings Move Us Forward grassroots communication effort with resources to help its members promote the value of the work they do. The resources include a television commercial, brief documentary, articles, print and web ads, and more. To learn more, visit www.mpiweb.org/forward
The Center for Exhibition Industry Research (CEIR) has released “Change in Value over Next Two Years and Effects of the Great Recession and Online Media“.
This study takes a look specifically at the future of exhibitions. It provides an in-depth view of the changes of face-to-face activity over time and in the future for attendees and exhibiting companies. Additionally, it evaluates the effects of the Great Recession and the ability to interact with target audiences online on face-to-face activity. download
Articles and Presentations
Delivering Innovation, Knowledge and Performance: The Role of Business Events
Commissioned by BECA (Business Events Council of Australia)