Who Is JMIC?
JMIC was established in 1978 to provide a communications link amongst international associations engaged in the Meetings Industry and a means of collectively reviewing industry conditions and strategies and has met for this purpose twice annually since then.
In 2003, JMIC commissioned a review of its role and the potential for developing a more aggressive industry advocacy program to support its members in their efforts to raise overall industry awareness and appreciation. As a result, it developed a new program – the Profile and Power Program – that was designed to both encourage and recognize initiatives to enhance the overall image of the industry and the economic and professional impacts it delivers.
The Council has identified a series of objectives and related program activities which best enable it to fulfill its mandate. These are:
- To facilitate industry interactions and encourage a greater degree of program, research and knowledge exchange by increasing awareness of what members are doing and improving reciprocal access to resources.
- To raise industry profile and increase awareness of the benefits generated by the industry in both creating direct economic benefits and facilitating broader business, academic, government and community objectives progress.
- To provide a unified “voice” for the industry by developing consensus on key issues, articulating key messages and advancing these on behalf of the membership with external audience when appropriate.
- To formally recognize the achievements of key industry members who have successfully advanced the positioning and professionalism of the industry on an international basis.
- To advance the value measurement processes required to validate industry value claims by encouraging credible and consistent measures in both financial (i.e., economic impact) terms and those relating to business, professional, academic and social advancement outcomes.
- To convene industry meetings in key areas of common interest and to create forums in which we can demonstrate unanimity of purpose and achieve the level of profile required to attract broader global attention.
JMIC organizational details, awards programs, advocacy guidebook and "tools" are available (some in multiple languages) on the JMIC web site.
A Development Strategy
Development of the JMIC program has been guided by an overall strategy that has shaped the initiatives of the past several years. It is to:
• First, to create consistency in core functions such as Council administration, the JMIC Awards, the JMIC web site, members research and program directories, supporting sponsorships, media and trade show relations;
• Secondly, to develop a basis for consensus amongst members on priority issues, agreed industry definitions, key messages, and the component of our “value proposition”;
• Third, to articulate and document key messages and create tools such as economic measures to support industry communications activities, and
• Finally, to implement an effective initiative to communicate these agreed messages to audiences including industry members, trade and mainstream media, other economic sectors and governments through both direct action and creating resources to assist individuals and organizations in their own communications activities
The strategy has been addressed over the past two years with a number of completed initiatives including:
- The completion and analysis of an industry-wide survey to identify areas of common concern and consensus
- The development of an Industry Statement and Value Proposition to provide a basis for key messaging
- The organization and successful delivery of the Conference on The Value of Meetings in the UK attended by a cross section of industry, political, media, academic and professional representatives, including the development of recommendations for more effective value measurement
- The creation of a new JMIC web site with research and advocacy resources content and links with all member organizations
- The development of a comprehensive web-based directory of industry educational / research initiatives
- Liaison, organization and participation with industry trade shows on advocacy initiatives and political presentations
- The advancement of both the JMIC Unity and Profile and Power Awards programs
- The development of an extensive trade media initiative to ensure the effective distribution of trade media materials as required to maintain awareness and momentum for JMIC programs and messages
- The development of a range of advocacy resources, including articles, interviews, and presentations for the use / adaptation by industry members
- Participation in industry conferences and events in order to communicate re: JMIC programs and resources and to encourage industry profile activities
- The completion of a research project to clarify the state of industry value measurements and identify best practices.