The Meetings Industry Value Proposition

In recent years the Meetings Industry has come to understand that we are a key facilitator of economic development because the events we support are responsible for all of the things that drive business and professional development - particularly in the critical areas like innovation, product development, knowledge transfer and network creation that are considered to be the basic factors in driving the knowledge economy of the future.

However, we equally realize that value statements are not enough – we need to be able to actually demonstrate it, and that required measurements that are credible and consistent. For this reason we initiated the Industry Value Program which consisted of a Conference on the Value of Meetings and a series of actions on the recommendations that arose from this meeting including a Report of Value Measurement, a directory of measurement models and a “tool kit” to assist in value communications. These are all to be found in this section of the JMIC web site.